For the first time in 14 years, the number of young people who smoke cigarettes daily in New Zealand has not decreased.
Well there you go. New Zealand is fast becoming a total nanny state, just like Australia and the UK, and they are also discovering, like us, that heavy handed legislation and blatant smoker bashing just doesn't work.
The survey showed the number of year 10 pupils smoking each day was 4.1 per cent in 2012, the same as the 2011 results.
ASH (Action on Smoking and Health) have blamed government spending cuts in tobacco control and inadequate tax increases for smoking rates not decreasing.
If the trend of smoking is reaching a plateau, the government's goal of making New Zealand Smokefree by 2025 may have been stubbed out unless more funding is invested.
And just like in Wales, the only answer the Tobacco Control Industry can come up with is more of the same. It never changes, does it.
Unlike Wales, although I'm sure it's on their radar, the Tobacco Control Industry in New Zealand have brought the children to bear. In my opinion, using children to spread an adult message is the lowest form of campaigning.
Ms Chamberlain said young people and Smokefree youth ambassadors could have a huge impact on their peers when it came to promoting not smoking.
"They have already created smokefree sports grounds, parks and playgrounds, and are looking at making cars that carry children under the age of 16 smokefree as well.
"It's an educative policy, where the public will encourage each other. It's an action moved by the community, and gives people and children the courage to say 'you can't smoke here'."
These are the new Hitler Youth:
I wonder how these kids will feel when they become adults and look back on this? Will they just become the next generation of hateful 'health campaigners', or will they look back with a sense of resentment at the way they have been used?
How many will actually become smokers themselves?
Roncalli College smokefree ambassadors said they had noticed a shift in attitude towards smoking from their peers.
"Smoking has become a really bad look. People are really starting to pick up the fact that it's not attractive in any way," Rhea Coulter said.
Rowie O'Driscoll said it's not just the long-term health problems that should put people off: "Their teeth just rot and they stink."
|The trendy face of the young smoker hater|
At the moment, the youth ambassadors are targeting primary school children, because future success depends on educating them.
Call me a cynic but spreading the tobacco message to primary school children is probably going to be the only way they learn about tobacco. They could actually be turning them into the next generation of smoker.
The Tobacco Control Industry needs new smokers though, otherwise, it's redundancies all round.
ASH would like to see well-resourced tobacco denormalisation campaigns, tax increases of more than 30 per cent each year and plain packaging of tobacco products.
Of course they would. How else will they keep the tax payer dollars rolling in?